Los Angeles Times: Dog death on United Airlines prompts legislative proposal and policy change
Englander Knabe & Allen partner Eric Rose was quoted in a recent article covering the United Airlines public relations issue over a pet’s death onboard a flight:
Public relations experts say too many embarrassing incidents like the dragging scandal and the dog death can eventually drive away passengers.
Eric Rose, a crisis and reputation management expert with Englander Knabe & Allen, said United needs to create a task force or adopt new training for flight attendants to demonstrate that the airline is taking such problems seriously.
“You can’t have mishap after mishap and just apologize,” he said. “You have to make changes to show people you get it.”