Media Relations & Social Media
Englander Knabe & Allen (EKA) leverages its reputation to advantage our clients across media platforms. Our Media Relations & Social Media specialists work in concert with our Advocacy and Campaign teams to address your media needs. We deliver the message and are equipped to handle all media-related issues that surround it.
Delivering the right message at the right time on the right platform can mean the difference between attracting positive attention or being swamped by negative attacks. Our media relations team has the contacts and experience to manage your story. While the news media remains a critical avenue for message delivery, today it isn’t the only way to tell get to your audience. We use sophisticated social media platforms and populate them with clear, compelling messages.
We are experts in working with local, regional and national media outlets to help position our clients in the most appropriate and advantageous light. EKA has built its reputation by delivering results on behalf of our clients. We understand that clients want meaningful, positive and measurable outcomes. Effective communication is an essential means toward that end.
We have deep and long-standing relationships with journalists, radio and bloggers, television producers and other thought leaders in Southern California. We pride ourselves on understanding how the media thinks. We can provide strategic guidance and work with your in-house team to develop and pitch stories that get picked up that advance project goals. We will work our media network to craft a list of the news outlets and journalists where coverage is advantageous to our client. Our depth of knowledge, capabilities and understanding of issues, our work on behalf of hundreds of clients, and our traditional and social media expertise enables our team to handle media relations without the learning curve needed by others.
Media relations is far more complicated than it ever used to be. It now involves orchestration, big ideas, communication skills and true strategic thinking. Moving at the speed of light is the new normal. But the new sweeping scope and restless pace of new coverage doesn’t mean that all the old tools are useless. Far from it. They just need to be adapted to new audiences and the power of social media, and a new universe. It’s a mistake to define media as narrowly as we used to due to the power of social media.