Today’s media environment makes media training more important than ever. EKA is one of the leading media training firms in Southern California.
Our media training is based on each client’s individual needs. We talk with our clients, learn their issues, assess their needs and develop programs to meet them. No two programs are exactly alike. During our training sessions, we work with clients on all aspects of their communication, from the words you say to all the nuances of your nonverbal communication. The feedback and recommendations we provide are specific to each individual receiving the training.
With an understanding of how vulnerable even the most accomplished people can feel during the media training/presentation training process, our approach is gentle and positive, yet challenges clients to become the most effective and magnetic interviewees or presenters they can be.
EKA has media trained thousands of clients ranging from corporate communications officers to C-suite executives, from public figures and professional athletes to Hollywood celebrities. Our media trainers call upon decades of experience to prepare our clients for media interviews.
Interviews are usually undertaken in circumstances that are either voluntary (promotional) or involuntary (defensive). Whatever the circumstance, an interview that is well-conducted can be of great benefit, be it for raising awareness, enhancing reputation, driving interest in a stock product or service, or simply convincing the audience/readership of a point of view. Done incorrectly, however, an interview can be harmful, not just at the time, but also later, when people refer back to it in stories that live forever online.
During our training, we will detail and discuss why interviews should only be accepted to help achieve specific predetermined objectives of the hospital. Our media training helps ensure that your objectives are attained. Our media training is always custom-designed in consultation with the client to ensure that their specific needs are met. Our goal is to prepare people to deal with real reporters in a dynamic setting. Simply put, we will build self-confidence where needed and endow people with the skills to control an interview such that they can maximize opportunities and minimize the risk of negative outcomes.
Our media training is conducted in two phases, an introductory seminar followed by intensive, one-on-one interview simulation and performance review. The seminar is kept as brief as possible and consists of a presentation in which essential media techniques are imparted. The presentation includes the following background information and techniques:
- The media environment
- Essential strategies
- Control, credibility and confidence
- Message points
- Sample scenarios
- Key interview skills
- Blocking & bridging
- Lures and traps
- Dos and don’ts
Practice interviews follow the presentation. A range of interviews are covered, both regarding the type of media and degree of difficulty. Types of interviews can include print (in-person/by phone), broadcast (radio/ television, live/recorded), as well as easy interviews and hardball interrogations.
Our media training does not include lengthy lecturing, nor does it focus unduly on what to wear or how to sit, important though these aspects are. We provide straight-forward guidance, but most of the professionals we have trained find the greatest value comes from the simulated interviews combined with our critiques. We believe that one of the most important objectives in media training is to ensure that messages are presented with substance as well as style — in short, that concepts are conveyed in the most clear, concise and effective manner possible.