Developing an SEO Strategy to Mitigate Reputational Harm

EKA partner Eric Rose and James F. Haggerty of PRCG | Haggerty LLC have returned with a look at how developing an SEO strategy for you and your firm’s online presences can help mitigate reputational harm.

To paraphrase an old expression: We live in an age where reputational damage can be worldwide before repair attempts get their boots on.

For online reputation repair, an important facet involves search engine optimization (SEO), sometimes called content suppression, a method to mitigate the impact of negative or misleading information by strategically managing search engine results. This involves a multifaceted approach, after an initial, and crucial, first step of identifying keyword groups pertinent to the individual’s online presence.

Download the complete report here.