Jussie Smollett is out of jail, but faces uncertain future

EKA partner Eric Rose commented on the public relations strategy being used by Jussie Smollett in the wake of his surprise release from jail:

Under the conditions of the sentence imposed by Cook County Judge James Linn, Smollett must now serve the 30-month probation, though he may leave the state and travel without restrictions. That means he could travel to places like Los Angeles and New York to try to resurrect his career.

But that will be difficult to do, publicists say, and the latest developments may not have done him any favors.

“I think he’s actually doing more harm than good” by fighting the conviction and sentence, said publicist Eric Rose. People can be very forgiving of celebrities who admit wrongdoing and apologize, he said, but instead Smollett is keeping his name and face in the headlines, reminding people of the circumstances of his conviction.

“That’s what we call ‘death by 1,000 cuts,’” Rose said. “From a reputation perspective, that is horrible.”


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