Bundy Village

An architectural rendering of the once-proposed Bundy Village in West LA

Bundy Village

Here is a brief case study of how EKA successfully implemented a targeted campaign using purchased voters lists, yard signs, a mailed video piece and direct mail.

The campaign was for Bundy Village. When it was over, the campaign consisted of two mailers to CD 11, the mailer to CD 5 and the door hanger. Our video can be seen here:

CAMPAIGN BREAKDOWN

By the time EKA was hired to kill the project, the Bundy Village project had already been approved by the Los Angeles City Planning Commission and was on its way to approval by the City Council, with the backing of Councilman Rosendahl. Link 1  Link 2

Within 4 weeks, we had over 10,000 opponents to the project within CD 11 and a small part of CD 5. Of those 10,000, we had about 4,000 agree to place a lawn sign in their front yard. Our campaign had multiple elements, including mailers, telephone calls, walkers, a video (which received 2,126 views online and was screened for various homeowner and neighborhood council groups) and emails. Link

Once this information was presented and lawn signs were distributed, Councilman Rosendahl came out again for the project and community opposition grew exponentially. First, the developer was forced to push back his City council hearing date from July until October. Link

Then, it was extended another 120 days as community pressure continued based on our mailers and email program. Link

Then, the developer filed for bankruptcy to head off foreclosure of the property because of his inability to obtain entitlements. “For his part, Lombardi blames Kilroy for the vicious and well-funded fight, saying that lenders are scared off by the controversy. “Every lender we have dealt with has seen the ‘Stop Bundy Village’ signs,” he says, referring to the signs that scattered across the entire Westside.” Link

Finally, the project died completely in August 2011, with the denial of all entitlements for the project. Link

DOOR HANGER

Bundy Village doorhanger
Bundy Village doorhanger

MAILER - ROSENDAHL

Bundy Village doorhanger
Bundy Village doorhanger

MAILER - KORETZ

Bundy Village Koretz mailer
Bundy Village Koretz mailer

MAILER - MAY 2011

Bundy Village May 2011 mailer
Bundy Village May 2011 mailer

MAILER - JUNE 2011

Bundy Village June 2011 mailer
Bundy Village June 2011 mailer

Building Permit Expeditor

Building Permit Expeditor

This project involved a multi-million-dollar EKA was retained to assist the client in obtaining all the necessary permits required by the City of Los Angeles Department of Building and Safety. During the process of handling the submittals and paperwork, our client was informed by the city that a $2 million-dollar fire system was necessary. With our in depth understanding of Los Angeles building code, permit fees and project requirements, we were able to work with the building and fire departments to create an alternative smoke seal/life safety solution that won City approval. Our alternative fire safety system resulted in a real savings of $2 million for our client. We were able to save them from unexpected expense and meet the code requirements without delaying the project.

Navigating Municipal Processes

A group of charter school operators approached EKA with challenges they were experiencing navigating facility approvals for schools within a particular jurisdiction. EKA worked with this group to identify solutions to a complicated facility approval process for charter schools.

The process involved pinpointing stakeholders within the various agencies responsible for process approvals, educating them on charter schools and identifying legislative champions to support a one-stop shop for charter school facilities within the municipality. As a result of EKA’s public engagement, the municipality gained a greater understanding and a more positive perception of charter schools. Additionally, charter school operators were better equipped with a comprehensive understanding of timelines and procedures, which enabled them to meet other critical deadlines prior to the opening of the school year and avoid any potential loss of revenue from the state.

Reputation Management

Shaping, Fashioning, Enhancing and Saving Reputations

Consumers rely on current customers to tell them whether an organization is worth their time and money. Consumers look at media reports, feedback from online reviews and social media to use in their decision-making process.  EKA has been trusted advisors to Fortune 500 companies and their CEO’s who face reputational challenges.  We have assisted in the shaping, fashioning, enhancing saving the reputations for clients in a wide variety of industries.

Protecting the reputation of private sector clients is essential as they pursue future public-sector work across the United States. Media stories that cast a client in a negative light can impact their ability to win future contracts in other markets. EKA worked with a large public works/civil engineering contractor to facilitate an amicable separation from a contract with a large construction agency in Los Angeles.

The agency wanted to terminate the client for convenience and consolidate two related contracts for a mega project under another contractor. EKA worked with the client, agency staff and elected officials to ensure that the staff report and public discussion of the termination did not blame the client and facilitated final payment for work already completed. As a result, potential litigation was avoided—which was a goal for both the client and agency. While local media coverage described potential schedule delays and cost overruns for the project, the client was not named or blamed. The outcome was positive for our client.

Procurement Strategy

Understanding the needs and preferences of public agencies is essential to formulating a winning procurement strategy and crafting a proposal that is recommended by agency staff and ultimately approved. Also, it is essential that the client understand both the formal and informal decision-making processes as well as any political factors that may affect the procurement and approval process. EKA created and executed the right strategy for a Fortune 500 company to win a signature multi-year, multi-million-dollar service contract. Our work included advice and counsel on approach, communications and messaging. The strategy and tactics were successful.

EKA has provided similar strategic advice to other Fortune 500 companies as well as smaller businesses, enabling our clients to successfully navigate complex procurement processes for high-profile, high–dollar value services in many jurisdictions and agencies in Southern California.

Litigation Settlement

At many public agencies, there are formal rules or informal practices prohibiting them from contracting with companies they are litigating. As a result, the cloud of litigation can prohibit a client from securing future work. This includes winning work through competitive procurement, contract options and extensions and assignment of task orders to companies on a services bench. Litigation also damages and usually precludes, a client’s ability to form joint ventures or serve in a subcontracting role on a larger team. Englander Knabe & Allen (collaborating with another consultant) worked with a client to resolve a legal dispute with a major public agency, ending the litigation and enabling the client to win new work.

The client also wanted to avoid negative media coverage and reputation damage, including any description of the allegations, which they vigorously disputed. The legal issue and underlying facts were highly complex and technical and did not lend themselves to clear messaging. And, if discussed publicly—were likely to cause agency leadership to defend its position.

Prior to EKA’s involvement, both sides were entrenched and previous settlement offers were rejected. EKA’s advice and counsel enabled corporate leadership to assess their options and likely outcomes and make an informed decision to settle the litigation in a way that was acceptable to both sides. While the settlement was announced at a public meeting (as required by law), there was no media coverage and the relationship between the client and agency management was restored. The client continues to work for the agency.

Development Challenge

A notable hotel required substantial conversion done to an adaptive re-use office commercial building. The building was built in the 1970s, so most of the elements—including structural, Fire Life Safety, mechanical, plumbing, electrical and ADA code requirements—were out of code. The building could not be converted without simplification and modification of code because of excessive cost. In addition to the cost factor driven by onerous code requirements, the hotel needed to meet an opening date according to proforma and investors’ timelines.

EKA was retained by the major hotel developer to work with relevant city Agencies in coordination with their architect and GC team to review code requirements, explore and obtain modifications to code and ultimately open on time.

EKA arranged for a series of internal technical meetings with consultants—including architects, structural engineers, fire life safety consultants and the general contractor (which included mechanical, electrical and plumbing subcontractors)—to review building conversion plans. A strategic timeline was created as well as a list of elements of the building upgrade which did not meet current code in the disciplines above.

EKA facilitated significant cost savings ($2.5 million estimated) through the eight modifications obtained for the project and allowed for the client to meet their investors’ deadlines.

Legislative Advocacy

In 2013, 63 percent of Los Angeles voters approved Proposition D, which granted limited immunity to 135 medical marijuana dispensaries. Since the passage of Proposition D, more than 1,000 illegal operators have impacted neighborhoods. Many of the illegal locations are open within close proximity to schools, churches and parks—and few, if any, illegal dispensaries pay state and local taxes.

This led to the creation of the United Cannabis Business Alliance (UCBA), formed with over twenty-five of the Proposition-D compliant medical marijuana dispensaries operating legally within the City of Los Angeles. Besides being the interim executive director for UCBA, EKA played a direct role in placing Proposition N on the city ballot. Our scope included rolling out a full campaign from signature gathering to fundraising. We also lobbied the city on behalf of UCBA, in order to keep the council informed of what UCBA was doing and to prepare for the city’s next steps.

Within six weeks, UCBA needed to have over 100,000 valid registered voter signatures. To ensure UCBA reached their goal. UCBA collected over 104,000 signatures and Proposition N was placed on the ballot for March 2017. UCBA ended up abandoning support for this measure to support the City’s own measure, which was placed after UCBA ended their campaign. Although Proposition M was not authored by UCBA, they believed supporting the city was important. Proposition M was passed overwhelmingly by voters. The city is now on its way to creating cannabis regulations that give priority to Prop D shops, open the industry through a licensing system, create a social equity program and increase enforcement measures against illegal shops.

Restaurant Permitting

A well-known restaurant chain was in need of multiple location openings in the larger LA City and LA County areas, within a certain timeline.

EKA was retained by the restaurant chain to create and implement comprehensive outreach strategy inclusive of elected offices and community stakeholders. EKA also facilitated thorough plan check engineering and rough and final inspections to get all the restaurants approved and opened on time. This truly full-service scope is not offered by many firms.

We created a profile for each project site that included elected and relevant stakeholders and created a presentation and meeting strategy with possible restaurant layouts, operational conditions, etc. Some sites required a public hearing for a conditional-use permit dealing with drive-thrus. EKA represented those projects at all public hearings and community meetings and wrote and submitted all required documents. EKA continued to facilitate the client through various public hearing processes. Within two years, ten restaurants have been successfully opened in the larger LA City and LA County areas.

The elected and community support generated by EKA led to the approval of restaurant drive-thru requests, successful negotiation of operational conditions in the conditional-use permit and on-time opening of projects.

Ports, Commerce and Transportation

In order to meet new federal and state mandates relating to air quality, the Ports of Long Beach and Los Angeles proposed a progressive ban for the 16,000 drayage trucks entering the port complex every day. The progressive ban proposal barred the oldest, dirtiest trucks from entering the port first, followed by a series of annual bans that would ultimately require the truck fleet to deploy truck models no older than 2014. Although generally supportive of the ports’ environmental goals, the local trucking industry would be disadvantaged competitively if it were forced to purchase newer, more expensive trucks to meet the ports’ new requirements.

EKA was retained by a consortium of over 100 local trucking companies (eventually forming the Harbor Trucking Association) to advocate before the Port Commissions in LA and Long Beach to find a workable solution that would allow the ports to meet their stated environmental goals while allowing smaller and mid-sized trucking companies to continue doing business.

As a result of our efforts, the Ports adopted a new environmental program that allowed for older trucks to remain competitive while incentivizing those who wanted to invest and deploy newer, cleaner truck models. As a result, the trucking industry remained strong and the Ports were able to reduce harmful air emissions (NOx and SOx) by 90%—over two years ahead of schedule. In addition, the formation of the HTA has solidified the political strength of the port trucking industry on dozens of issues in the last few years, including additional environmental regulations, new tariff provisions and the expansion of port terminal facilities.