SpinSucks: In the Trenches with Crisis Comms: 10 Things to Prepare
Englander Knabe & Allen partner Eric Rose was featured in an article entitled “In the Trenches with Crisis Comms: 10 Things to Prepare” published at SpinSucks.com:
Crisis Communications Leads the Way
Eric Rose, a partner at EKA PR in Los Angeles, and I had this very conversation.
An expert in food product recalls, he provided some input on what to do if you’re ever in that situation.
The first thing I always advise clients facing recalls is to contact their legal counsel and insurance carrier. Companies may be covered for some of the costs associated with the recall.
I then provide common sense advice. For example, the public is going to want to know, which products are included, why they’re being recalled, if anyone has gotten sick, and how they know if they’ve been affected.
Although specific recall situations naturally vary somewhat, certain generic components of consumer product recall PR are virtually universal rules.
He also said there are 10 things he always does through crisis communications—and he offers them to you.
