LVRJ: Social media uproar follows lawsuit against victims with #BoycottMGM
EKA partner Eric Rose was quoted in a recent Las Vegas Review Journal article on the MGM Resorts International public relations disaster over their lawsuit against shooting victims:
The company was “dealt a bad hand” in having to file a lawsuit that could expedite the case, said Eric Rose, a partner at California-based crisis management firm Englander Knabe & Allen. However, MGM should have explained its actions before the media picked up on the lawsuit, he said.
“They couldn’t explain the lawsuit in a sound bite and therefore they are suffering the consequences with bad headlines. It makes it look like they are going after the victims. It is going to hurt their brand.”
Rose told the Review-Journal he expects MGM to see an immediate loss in bookings and canceled stays in the short term.