EKA’s Eric Rose Comments to Las Vegas Review-Journal on Toxicity and Consequences of Social Media
Speaking of the deadly shooting outside the Bellagio fountains in Las Vegas, EKA partner Eric Rose discusses how online fame and visibility come with vulnerability.
Eric Rose, a partner at a California-based communications firm that handles reputation management, image repair, and media relations cases, said that online fame and visibility often comes with vulnerability.
Speaking generally about the shooting, Rose said that people can sometimes underestimate how toxic and personal online harassment can become, especially when it is monetized or “fueled by ego.”
“Feuds that generate views can also generate obsession,” Rose wrote in an emailed statement. “I often see that the pressure to stay relevant online, to be provocative, edgy, or confrontational, can push creators to adopt personas that invite attention, but also scrutiny, obsession, and even threats. When you live publicly, you open the door to fans and critics alike, and sometimes to those who blur the line between the two.”