When Crisis Strikes, Leadership Matters: A Modern Guide to Brand Protection

In today’s hyper-connected world, brand crises can erupt and escalate in minutes, leaving no room for hesitation. In this newly updated edition of What to Do When Things Go Wrong – Protecting the Brand, crisis expert Eric W. Rose outlines the essential strategies every organization needs to survive—and thrive—when the unexpected hits. From preparing your team and sharpening your message to navigating social media firestorms and regulatory scrutiny, this practical guide is a must-read for leaders who understand that in 2025, crisis readiness is not a luxury—it’s a leadership imperative.