Los Angeles Times: Southwest hopes to resume normal operations Friday. Can the airline rebound from its historic meltdown?

EKA partner Eric Rose was quoted in a December 29, 2022, article appearing in the Los Angeles Times, Southwest hopes to resume normal operations Friday. Can the airline rebound from its historic meltdown?

“Unless they demonstrate to customers that this problem, which is unique to Southwest Airlines, has been solved, the carrier risks this snowballing into a significant issue that will negatively impact the brand in the years to come,” said Eric Rose, a crisis and reputation management expert at the Los Angeles communications firm EKA.

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