Los Angeles Times: Fixing the 737 Max has been hard. Getting people aboard may be harder
EKA partner Eric Rose was quoted in a Los Angeles Times article, “Fixing the 737 Max has been hard. Getting people aboard may be harder:”
Other experts suggest airlines and Boeing take a more reserved approach by first publicly accepting responsibility for the plane’s safety problems and then explaining how the plane has been fixed. “It’s an overused word but it applies here: They have to be transparent,” said Eric Rose, a crisis management consultant with Englander Knabe & Allen in Los Angeles.
