Los Angeles Times: Apparent beating of 49ers fan was kept secret for days, raising questions as Super Bowl nears

EKA partner Eric Rose was quoted in a recent LA Times article on an incident at SoFi Stadium during the Rams-49ers NFC Championship playoff game:

Eric Rose, a public relations executive and well-known crisis manager in Southern California, said he was giving the Rams and stadium officials the “benefit of the doubt” because they may not have had all the facts, but “what they do going forward is going to decide their reputation in the community.”

So far, the response has not been robust.

In a statement provided to The Times, SoFi Stadium officials said they were “aware and saddened by the incident.”

“Our thoughts are with Mr. Luna’s friends and family during this difficult time. We are working with law enforcement officials in their investigation,” stadium representatives said.

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